By Sally Voth -- Daily Staff Writer

WOODSTOCK -- A local obstetrician-gynecologist and two Shenandoah Memorial Hospital administrators hope to inject some spiritual renewal, some glamour and even some pizzazz into area residents' lives when they open the county's first medical spa this spring.

Called ShenSpa, the medispa, was approved by SMH's board of directors a couple weeks ago, according to Virginia Kilmer, the hospital's vice president of finance.

She, public relations manager Lore Bredeman and ob-gyn Dr. Tania Damavandy have been working on the concept and business plan for a couple of years. The site has been leased in the Hisey Park Professional Building on North Hisey Avenue.

Services they plan to offer include: Botox for wrinkle reduction and to lessen perspiration; skin fillers, such as collagen and restylane; laser hair reduction; laser vein therapy; microdermabrasion; micro-laser peels; photofacial rejuvenation for uneven pigmentation, lesions, rosacea and acne; laser resurfacing; massage and facials.

Laser vaginal rejuvenation, vaginoplasty and G-spot amplification will be offered through the spa, but the laser treatments will be done in the operating room at the hospital by Damavandy.

"It's a medical spa, and the distinction of that and some of the day spas and salons, is we do actually have a physician medical director," Kilmer said.

That's Damavandy, who will oversee and perform most of the laser procedures. She will still keep her practice at Shenandoah Women's Care.

Other treatments will be provided by aestheticians, technicians and massage therapists. Three treatment rooms are planned, and the goal is to open the spa in spring.

Clients will be given robes, and the atmosphere will be very spa-like, Bredeman said, as opposed to feeling like a doctor's office.

The region is ready for such a facility, Kilmer said.

"I think it's a combination of looking at different types of [treatment], more of the wellness type of services that we can provide to the community," she said. "Things are so focused on when we get sick. Hospitals, in general, we're trying to learn more [about] wellness type of services. We just have a big belief in mind-body-spirit, and how it's all connected.

"It improves how they feel about themselves. I've always been interested in alternative types of treatments and medicines and things like that myself."

That interest, combined with Bredeman's massage therapy training and Damavandy's expertise culminated in the spa concept.

"It's going to improve your overall health and well-being," Bredeman said.

The partners hope that men will feel welcome at the spa and take advantage of the services offered.

"We've actually had a great deal of interest on the part of men for the hair removal," Kilmer said.

For Damavandy, who treats women all day long, the segue into the medi-spa field makes sense. Doctors like Damavandy see patients who don't feel good about themselves, Kilmer said. Perhaps they have acne problems, or have lost some sexual sensation after childbirth.

"I think it's important because you want to look as young as you feel," she said. "Getting older is a concern for every woman, and a man. There's demand out there."

Damavandy is the only physician certified to do the vaginal rejuvenation in Virginia, Bredeman said. Kilmer said the hope is the procedures will draw in women from throughout the commonwealth.

Viewers of E! Channel's "Dr. 90210" may be familiar with laser vaginal rejuvenation, in which the vaginal walls are tightened to enhance sexual pleasure.

In fact, Damavandy received her training from one of the TV program's doctors, Dr. David Matlock, and is now listed on his Web site, www.drmatlock.com. She also was trained in designer laser vaginoplasty, which focuses more on appearance, and in giving the G-Shot, which injects collagen into the G-spot, to temporarily enlarge it.

Damavandy said she's had many patients in her practice tell her they don't feel and look right sexually after having children. When she saw "Dr. 90210," she did some research and took his three-day course in October in Beverly Hills.

"The procedure he teaches is truly innovative," Damavandy said. "We had hands-on training."

* Contact Sally Voth at svoth@nvdaily.com